How to Avoid Looking Clueless

Take this quick test:

  • Does the pronunciation of Steve Jobs’s last name rhyme with robes or robs?
  • Is the pronunciation of Lucchese, the Texas boot company, “Lu-cheese-ee” or “Lu-kay-zee”?
  • Is the pronunciation of quay, as in Sydney, Australia’s Circular Quay, “kway” or “key”?

The right answer for each is the second choice. When people make the wrong choices, they look clueless to insiders. We don’t want you to look clueless on social media, so read on to get clued in.  read more

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